We needed to get Dr Pepper Creamy Coconut into the hands of Gen Z by taking over TikTok FYPs. Yet TikTok ads are more skippable than ever!

So instead of making mere ads, we hijacked TikTok's most popular trends with the Creamy Coconut Heads.

Fans drank up our Creamy Coconut Head content.
And in turn, they drank up Dr Pepper Creamy Coconut.
Like, a lot.
4 Million
New drinkers
$62 Million
In total sales
53 Million
12oz cans sold
#1
Most consumed summer CSD innovation
30%
Repeat purchases
3 Million+
Purchase trips

MAKING IT OUR BEST-SELLING LTO EVER

Are we really surprised, though? I mean, just look at this face.